Capture crucial insights about your idea concepts. Carefully plan the steps involved in testing your new product development (NPD) ideas. For every 10 new product ideas developed, 1 becomes successful.
Defining your new product concept, product modifications, migration paths, usability, pricing, and more with your market will help you determine whether your new product idea will be a success.
The concept development and testing stage of NPD can be time-intensive, but it will help you avoid unnecessary costs later by ensuring you pursue the best new product concept in your market. Early insights breed future product success.